AXA Thailand dominates city billboards, launches new campaign targeting Thai travellers, enhancing travel insurance plans for booming 2024 tourism market

AXA Thailand General Insurance is making significant strides in the international travel insurance market, responding to the more than 10% growth in Thai tourism in the first half of 2024. The company is implementing a continuous Out-of-Home (OOH) advertising strategy to enhance brand awareness for its Smart Traveller Plus plan, which provides comprehensive and tailored coverage for all types of travellers. This approach reinforces AXA's image as a global insurance leader, ensuring travellers can embark on any journey with peace of mind.

The overall tourism outlook for 2024 indicates a 5-10% increase in Thai travellers going abroad, with a 20% surge during the New Year period compared to the same period last year. Japan remains the top destination for Thai tourists, with 1.2-1.5 million travellers, both independent (FIT) and group tours, according to the Thai Travel Agents Association (TTAA).

As a global insurance leader, AXA is advancing its brand awareness strategy to enhance customer engagement and communication, while expanding its customer base. Under the strategic implementation of Out-of-Home advertisement, the new Travel Insurance advertisement campaign, with the concept ‘Carry Peace of Mind with You... with AXA's International Travel Insurance,’ aims to help travellers fully enjoy their trips by offering protection not only for life but also for property and travel itineraries. This advertisement will be featured on the digital screens of the SO/ Bangkok Hotel building in the central Sathorn area for the period of three months, from 1 July to 30 September 2024.

AXA’s Smart Traveller Plus provides protection against unexpected events for you and your travel companions. It can be easily purchased online, with instant policy delivery via email. Prices start at just 186 baht for single-trip insurance, offering coverage up to 5 million baht and valid in 57 countries worldwide. The policy can also be used to apply for a Schengen Visa. Additionally, annual international travel insurance is available for up to 180 days per trip, starting at 1,500 baht. Special promotions include a Starbucks voucher worth up to 1,000 baht for customers who enter the code ‘AXA2024’ and purchase travel insurance of 1,000 baht or more from now until 31 July 2024. Terms and conditions for this special offer can be found at [https://www.axa.co.th/starbucks-axa].

For those interested in Smart Traveller Plus Insurance, inquiries can be made via AXA's website https://www.axa.co.th/axa-smarttraveller or by following AXA's updates and news through the provided channels:

- AXA’s website https://www.axa.co.th

- AXA’s Customer Service Center at 02-118-8111

- Facebook https://www.facebook.com/AXAThailand/

- Official LINE account at @AXAThailand

* Terms and conditions of coverage and underwriting as specified by AXA, the Insured should understand them before making the decision.