AXA Insurance revealed its huge success in 2014 with premiums exceeding 3.2 billion baht and net profit of 327.3 million baht. Online Market is definitely on the rise growing 243%. The company prepared to invade in all channels targeting to continuously grow above the market as well as launched “AXA Smart Traveller Plus” campaign – travel insurance that can be purchased through website targeting new generation customers.
Mr. Martin Ruegg, Chief Executive Officer of AXA Insurance PCL, revealed the company’s operating performance ending 31st December 2014 that the Company had incoming premiums valued at 3,218 million baht, increasing 1.5% from previous year. Health Insurance grew 27% while online channel grew 243% compared to 2014. This confirmed that selling insurance online has become one of the channels to reach new-age customers who click to purchase products through websites. Other operating performance was as well satisfactory. With figures ending 31st December 2014, AXA gained profits from underwriting insurance and well-managed investment producing net profit of 327.3 million baht.
Last year’s operating performance proves that AXA Insurance is a strong company and shows that the Company is the real player in Thai insurance market. AXA was ranked by Interbrand to be the world’s number one insurance brand for 6th consecutive year as well. Recently, the Company was awarded “Best Customer Scope” award and “The First Entity Implement Health Claim Portal” award from AXA Asia Regional Office to guarantee its confidence. Thailand was the first country in Southeast Asia region to launch Health Claim Online system. These two awards make AXA Insurance proud and as well reassure AXA Group to confidently invest in Thailand.
As for the operation plan of 2015, AXA Insurance is more than ready to move the business forward. The premium target is set to grow beyond the market’s rate. This will conform to this year’s overall growing business picture derived from the recovery of positive economic factors, clearer political situations, as well as the development on providing good service to customers together with the launch of products that respond to the needs of all levels. AXA plans to initiate new insurance products that have never been launched before in the Thai insurance market, with the emphasis to adding values and benefits to direct beneficiaries and invading into the new channels through online business selling insurance through websites.
During this event, new campaign “AXA Smart Traveler Plus” was launched, which protects travel journeys for travelers everywhere, every time, around the world. Website www.axa.co.th will be revamped to a brand-new look with a new user interface with its easier-to-use, clean, and friendly functions. Customers can log in through facebook and able to purchase the policy within 5 minutes. The strong point of AXA travel insurance is the coverage that answers to every travelling lifestyle with the maximum 10 million baht coverage benefit for both annual and trip policy. Premium starts as low as 190 baht. Special promotions are released to continuously push for more sales, for example, parents who purchase at the same time will be given free coverage to 2 children or receive 20% instant discount when purchase through the website all through this April.
The Company is confident that the feedback from the market will be positive, especially from Schengen countries, which are very strict and have highest safety concerns. They accept and believe in AXA insurance policy, since it can be used as visa supporting documents for anyone wishing to enter these countries as well, Mr. Martin Ruegg, Chief Executive Officer, ended.
ABOUT AXA INSURANCE PCL.
AXA Insurance PCL was established in Thailand in July 1998 with AXA Group being the major shareholder. The company’s operations have been expanding steadily over the years through the strong support from the shareholders and business partners. Our head office is located in Bangkok and branch offices in Chiangrai, Chiangmai, Phitsanulok, NakhonSawan, UdonThani, KhonKaen, NakhonRatchasima, UbonRatchathani, Chonburi, Pattaya, Rayong, Chanthaburi, Hua Hin, Samui, SuratThani, Hatyai and Phuket.
ABOUT AXA ASIA
AXA Asia is a market leading insurance player offering a differentiated composite proposition in Life and General Insurance with operational presence in Hong Kong, Singapore, Indonesia, China, India, Malaysia, the Philippines, and Thailand. AXA Asia is part of the AXA Group, headquartered in Paris and a worldwide leader in insurance and asset management with a presence in 59 countries. AXA Asia is committed to creating a sustainable, long-term business for our employees, customers and shareholders.
ABOUT THE AXA GROUP
The AXA Group is a worldwide leader in insurance and asset management, with 157,000 employees serving 103 million clients in 59 countries. In 2014, IFRS revenues amounted to Euro 92.0 billion and IFRS underlying earnings to Euro 5.1 billion. AXA had Euro 1,277 billion in assets under management as of December 31, 2014.
The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.
The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD. It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.
