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AXA Insurance Fulfills Dream for Children of Baan Nokkamin Foundation under the New Promise “Know You Can”

AXA Insurance Fulfills Dream for Children of Baan Nokkamin Foundation under the New Promise “Know You Can”

One fine day in July, laughter filled the air of Likeball - Madyalan Arena on Seri Thai road. Children under care of Baan Nokkamin Foundation played against AXA Insurance team in a friendship football match. AXA Insurance also donated stationery, sports equipment and scholarships to Baan Nokkamin foundation. 


The activities are part of 2019 CR Week, AXA Group’s annual Corporate Responsibility Week. The 2019 CR Week focuses on helping the underprivileged under ‘Know You Can’- the new brand promise. Last year, over 36,000 AXA Group employees in 42 countries spent 67,000 hours of their time to help local charities and good causes.


“2019 CR Week is very special because it reflects our new brand promise ‘Know You Can’ to help people feel more confident to achieve their goals and realize their dreams. It is a clear and empathetic message that can fuel people’s self-belief so that they are closer to their goals,” said Claude Seigne, CEO of AXA Thailand General Insurance. “Several children here today dream of being professional football players. AXA Group is a Principle Partner of Liverpool FC. We understand the love, passion and dream of these children who are our future so we organize today’s match.”


Kalyanee Boonma or Carrot is a member of Baan Nokkamin Foundation. She is 14 years old and studying in Grade 7 at Sukhum Navapan Uppathum School. “Thank you AXA Insurance for organizing this very special football match. I have a lot of fun today playing a striker. I dream of being a national player who can lead Thailand team to the World Cup,” said Carrot.


Pawaris Kaewyu or Amway is another member of Baan Nokkamin Foundation joining the match and scoring one goal today. He is 14 years old and studying in Grade 7 at Sukhum Navapan Uppathum School. Amway hopes to one day become a professional football player. “I would love to have more fun activity like this.”


The friendship football match ended with fun and joy. Management and staff of AXA Insurance were glad to be a part of corporate social responsibility activities that help children follow and fulfill their dreams.


To see the campaign:


For more information, please contact AXA Customer Service Center at 02-118-8111 or visit


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AXA Insurance PCL was established in Thailand in July 1998 and AXA Group is the largest shareholder of our company. AXA Insurance has been expanding steadily over the year with nationwide presence in Bangkok and branch offices in Chiang Rai, Chiang Mai, Pitsanulok, Nakhon Sawan, Udon Thani, Khon Kaen, Nakhon Ratchasima, Ubol Ratchathani, Chonburi, Pattaya, Rayong, Chanthaburi, Hua Hin, Nakorn Pathom, Chachoengsao, Samui, Surat Thani, Hatyai and Phuket. 



The AXA Group is a worldwide leader in insurance and asset management, with 171,000 employees serving 105 million clients in 61 countries. In 2018, IFRS revenues amounted to Euro 102.9 billion and underlying earnings to Euro 6.2 billion. AXA had Euro 1,424 billion in assets under management as of December 31, 2018. The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY. The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD. It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.



Baan Nokkamin foundation is an organization that offers assistance to orphan, street children, underprivileged children, the elderly and addicts by developing and changing their lives, and strengthening them emotionally so that they are ready to face the world in the future.